Starting a business on Etsy is an exciting experience, and when your business model is Print on Demand (POD), it adds a unique flavor. From crafting original designs to strategically listing products, we’ve learned so much in our first year. Here’s a glimpse of our journey, the challenges we’ve overcome, and the lessons that have helped us grow.

What is the Print on Demand (POD) Model?

POD is a business model where products are created only after an order is placed. This allows us to focus on creativity while keeping inventory costs low. Our products, including t-shirts, mugs, posters, and more, are special because every design reflects our team’s ideas and values.SEO Tip: Use keywords like "customized products on Etsy," "POD store on Etsy," and "unique made-to-order designs" to attract a relevant audience.

POD Model

Our Team’s Role in the Process

We’ve found that assigning specific roles within our team has been essential for success. 

Each member focuses on a unique area:

  1. Design: Crafting illustrations and graphics that resonate with our audience.
  2. Production: Preparing design files to meet the technical requirements of POD providers.
  3. Publishing: Optimizing titles, descriptions, and SEO tags for Etsy listings.

This collaboration has allowed us to launch over 1300 products with a focus on quality and originality.

Challenges We Faced and How We Overcame Them

  1. Competition on Etsy: Standing out in a crowded marketplace required creativity and persistence. We developed a unique style and used niche keywords to reflect our distinct products.
  2. Time Management: Coordinating as a team was a challenge initially, but tools like Trello and Asana have helped us stay organized.
  3. Optimizing Listings: Learning to write engaging, SEO-rich titles was a game-changer. Now, we use phrases like “custom t-shirt with original design” or “illustrated mug made to order.”

 

Our First-Year Achievements

Since launching, we’ve achieved:

  • Published over 1300 unique products.
  • Increased our sales by 100% since the first month.
  • Connected with a global audience through strategic SEO efforts.

These milestones strengthen our commitment to continue creating products that delight our customers. 

Plans for the Future

We’re thrilled about what’s next. Our plans include:

  • Expanding our product range with new categories like custom design trends.
  • Improving our social media marketing strategies to reach more customers.
  • Experimenting with trending designs that resonate with today’s audience.
Expanding Products

Conclusion

This year has been a journey full of learning and achievements. If you’re considering starting a POD shop on Etsy, remember that creativity, organization, and a strong focus on SEO are key. We’re excited about what’s ahead and hope our journey inspires others to take the leap.Â